Promoting a social cause can be difficult, but it is necessary for your success! This course will teach you the knowledge you need in order to properly promote any type of message.
At the end of the course, the student will know the key elements of a successful communication strategy.
- 7 key elements to building a successful campaign
- Examples of different campaigns, both successful campaigns, and campaigns that have failed.
- Know Your Audience
- Love, Not Loss
- If Content is the King, then Distribution in the Kingdom
- Create a “Surround Sound” experience
- Work with Trusted voices
- Focus on Conversation, Not Content
- Stories Work
Duration: 120 minutes