Whether you're launching a campaign to raise money, generate behavioral change or just want to communicate better, this course will help you develop a plan that will be ready for rollout.
At the end of the course, participants will have developed a communication campaign to raise money, generate some behavioral change, or communicate your organization's work more effectively.
- Steps to create a communications strategy
- SMART objectives
- Understanding context and targeting your audience
- Message box tool and communication tactics
- Creating your materials
- Distribution plan
- Monitoring plan
- Identify the objective of our campaign
- Context and Audience
- Messages and tactics